Mr.Martin，您好，非常感謝您此次接受我們的訪問。iCandy是一個來自英國的高端嬰兒手推車品牌，先請您為我們介紹一下iCandy品牌。

    iCandy是來自英國的家族企業(yè)，其產(chǎn)品被譽為豪華型手推車，意味著父母對他們孩子生命初的好的給予。Icandy擁有著80多年的生產(chǎn)背景和專業(yè)知識，我們的高級設計師不斷的根據(jù)新潮的時尚色彩來為現(xiàn)代的父母們設計出高性能并符合時代發(fā)展趨勢的產(chǎn)品。作為手推車行業(yè)的領導品牌，我們站在為人父母的立場上不但注重產(chǎn)品的實用性，要充分表達現(xiàn)代父母的個人風格也是極其重要的。

據(jù)了解，此次CBME展會，iCandy品牌是由英國總公司帶領參展的。這是公司第幾次參加CBME展會?

　　這是我們次參加CBME，我們很期望我們2014展會的開幕，其中包括今年九月即將向英國和歐洲市場獨家推出的Strawberry 2系列產(chǎn)品。

iCandy童車被稱為“童車中的寶馬”，這一說法隱含著什么樣的寓意?

　　我們的創(chuàng)新理念來自于毫無限制的英式工藝，我們產(chǎn)品與眾不同的一點在于我們采用的技術，它所采用的材料的工程標準和豪華水平完全可以與一架飛機所采用的材料相媲美。您會再次使用的時候就可以感受到它優(yōu)良的品質(zhì)。我們已經(jīng)為寶貝們生產(chǎn)出無縫、安全且舒適的手推車。我們懂得產(chǎn)品的設計非常重要，另外手推車的外觀也是不容忽視的，icandy手推車在外觀上充分體現(xiàn)了豪華、現(xiàn)代時尚和個性新潮的特點，這就是iCandy被譽為手推車中的寶馬的一個重要原因。

相信iCandy品牌一定參加了許多的國際嬰童展會，進入中國市場后，您覺得中國市場有什么特別之處?

　　我們知道中國市場正在快速的成長和發(fā)展，事實證明在未來幾年內(nèi)，中國市場將成為我們的一個重要的市場領域。我們通過對iCandy中國團隊基礎設施的大量投資來確保產(chǎn)品工藝的精確和品質(zhì)，這點是眾所周知的。

　　雖然全球有46.5%的億萬富翁都集中在中國和香港，但我們進入中國市場的目的絕不僅僅是生產(chǎn)銷售我們的產(chǎn)品，我們更注重的是我們產(chǎn)品的豪華和高品質(zhì)的特性在中國的市場上可以得到顯著的增長 。中國市場的前景一片光明，而我們也正好抓住了這個機遇。

很多國際品牌進入中國市場后，會不適應中國市場的運作。iCandy進入中國市場前做了哪些準備?

　　在過去的一年里，我們采用人民幣作為我們的流通貨幣，我們知道人民幣在當今的貨幣市場上發(fā)揮著重要的作用，這為我們在中國市場的成功運作提供了更強有力的支持。

iCandy品牌擁有80多年產(chǎn)品設計生產(chǎn)經(jīng)驗，旗下產(chǎn)品線一定非常的豐富。目前，iCandy品牌一共有多少款產(chǎn)品?在中國市場上銷售的是哪幾款?

　　目前我們有七個系列的產(chǎn)品和一小部分的品，另外英國團隊正在不斷的研發(fā)新項目。

中嬰網(wǎng)采訪原文

Hello,dear Mr.Martin,thanks for you to accept our interview. iCandy is a high-end brand of the baby stroller which is from The British, can you introduce icandy to us first?

　　iCandy is a British family business who produce award winning luxury pushchairs which represent the best start a parent can give their child. With over 80 years of manufacturing pedigree and expertise, our skilled designers continue to create on-trend products with fashion forward colours that also provide great function for the modern day parent. As leaders in the pushchair market, we demonstrate the understanding of importance for today’s modern parent to express their individual style whilst still standing by the practicalities of being a parent.

We have learned icandy is leded by the head corporation of UK to participate in this CBME，then how many times icandy to participate the CBME?

　　This is our first time at CBME and we are looking forward to unveiling our 2014 collection including an exclusive unveiling of the Strawberry 2 which is due to be released to the UK and European markets this September.

We know that iCandy is called BMW of the baby stroller,can you tell us What this statement implies?

　　Our recipe for innovation is British Craftsmanship and no limits. One of the key differences with our products is the use of aeronautical technology. The standard of engineering and luxurious level of material rivals that of a plane, not a pushchair. These results can be seen and felt in the effortless performance from the first touch. We’ve made the ride for baby seamless, safe and very comfortable. We understand the design is important but the look of the pushchair isn’t compromised either – iCandy portrays the look of luxury, modernity and style which is why we are known as the BMW of strollers.

We sure iCandy must be invited to participate in many international exhibition about The infant child, then what is the special about the Chinese market after iCandy entering it?

　　We understand that the Chinese market is experiencing rapid growth and development, and has proved to be one of our strongest territories in recent years. We have invested greatly into the iCandy China team through infrastructure which guarantees precise engineering and quality that we have become well known for.

　　It was never our intention to sell and manufacture in China however with 46.5% of the world’s billionaires concentrated in China and Hong Kong, the potential for luxury and quality products has grown significantly. The future of China is looking bright and we feel we are in the right position to take advantage of this.

Many international brands are not adpat to the operation of the Chinese market after they entered it, and then what iCandy to do to prepare for entering the Chinese market?

　　In the last 12 months we havey adopted the RMB currency as we understand this is a significant player in the currency market. This has provided us with the strength to operate even more successfully.

Icandy has 80 years of experience in product design and production,we sure the product line of iCandy must is very rich, can you tell us the total number of products of iCandy and how many products are selled in the Chinese market?

　　We have 7 collections and a small number of special editions currently available with the British team continuously working on new projects.